Is My Digital Agency Actually Producing ROI? An Easy Beginners Guide.
The speed of the digital marketing world is overwhelming to the majority of clients. Even if they have been doing it for awhile, without constant educational updates, they still get lost in the vast amount of products, reporting, SEO and SEM techniques, website build factors, targeting options, and on and on. Since that is the case, […]
SEO for dummies (well non SEOs)
There’s 2 things that we get asked most often, “how do companies track me and serve me ads?” and “what is SEO really?”. Both are extremely important and relevant questions for digital marketing success. The first question is answered by talking about retargeting and giving them a visual on how it works. All you need […]
4 Reasons Your Marketing Isn’t Making ROI
Probably the most common thing that we hear is that a client isn’t “tech savvy”. Although there is definitely a large learning curve to how digital marketing works, it really doesn’t mean you have to be an expert at technology to understand it. This leads to all types of misunderstandings about what digital agencies do […]
3 Reasons Why Your Marketing Agency Isn’t Growing
I know, most people aren’t building digital agencies. That doesn’t mean everyone can’t benefit from learning more about how they work (and fail). As the fastest-growing Digital Agency in Central Kentucky, I get a lot of questions about what we are doing to succeed. One of the greatest benefits of being a growing agency is […]
Why your competitors LOVE your landing pages
This blog post isn’t to discuss the validity of landing pages. There’s a documented success rate of per campaign landing pages vs website homepages or pages with items other than those specific to the intended action. That is, landing pages are utilized to focus the visitor on a specific linear thought process that culminates in […]
4 Reasons Why People Hate Marketing Agencies
Those of us who have been in this industry for several years have seen a common theme; clients being burnt out on marketers in general. I cannot tell you how many new client meetings have started with a horror story about the past. It’s so common in fact, that we just expect that part of […]
The Great CPM Debate
Never has there been a time where technology has been changing so rapidly. There are so many updates to keep up with that as an agency, we have to spend time daily evaluating them. The differences day to day occasionally cause a full standstill until you re-position. The issue that arises is that businesses aren’t […]
Why Having A Marketing Department Is Destroying Your Business.
Saying that you want a career in marketing is the same as saying that you want a red car. What brand, what model, what price range, to drive where, how often, etc.? The same applies to marketing. There are so many aspects to it and it changes so rapidly, being a “marketer” really doesn’t mean […]
3 Things Digital Media Isn’t
Just like you, we get pitched digital marketing all the time too. Everyone is trying to convince you what you already know; people search for things on the internet. Sure there are complexities just like there are for every industry but at its core, it’s people finding you. Realize what I didn’t say was “digital […]
How to Optimize Leads from Digital Marketing and Media
Business owners generally fall into 2 categories: ones that utilize digital media and marketing and ones that don’t think it works. Overall, these 2 categories can be explained by the info graphic above; the owners who utilize digital marketing consistently have seen group “A”, the owners who don’t have mostly seen group “D”. It is […]
