I know, most people aren’t building digital agencies. That doesn’t mean everyone can’t benefit from learning more about how they work (and fail). As the fastest growing Digital Agency in Central Kentucky, I get a lot of questions about what we are doing to succeed. One of the greatest benefits of being a growing agency ... Read more
This blog post isn’t to discuss the validity of landing pages. There’s a documented success rate of per campaign landing pages vs website homepages or pages with items other than those specific to the intended action. That is, landing pages are utilized to focus the visitor on a specific linear thought process that culminates in ... Read more
Those of us who have been in this industry for several years have seen a common theme; clients being burnt out on marketers in general. I cannot tell you how many new client meetings have started with a horror story about the past. It’s so common in fact, that we just expect that part of ... Read more
Never has there been a time where technology has been changing so rapidly. There are so many updates to keep up with that as an agency, we have to spend time daily evaluating them. The differences day to day occasionally cause a full standstill until you re-position. The issue that arises is that businesses aren’t ... Read more
Saying that you want a career in marketing is the same as saying that you want a red car. What brand, what model, what price range, to drive where, how often, etc.? The same applies to marketing. There are so many aspects to it and it changes so rapidly, being a “marketer” really doesn’t mean ... Read more
Just like you, we get pitched digital marketing all the time too. Everyone is trying to convince you what you already know; people search for things on the internet. Sure there are complexities just like there are for every industry but at its core, it’s people finding you. Realize what I didn’t say was “digital ... Read more
Business owners generally fall into 2 categories: ones that utilize digital media and marketing and ones that don’t think it works. Overall, these 2 categories can be explained by the info graphic above; the owners who utilize digital marketing consistently have seen group “A”, the owners who don’t have mostly seen group “D”. ... Read more
We already know that people who work for agencies are going to click this article to see if we are going to unveil some secrets. Well, we are. Businesses in general are able to make money based on what you know to be true, supply and demand. Sometimes what they supply might just be expertise. ... Read more
All businesses don’t have thousands (or sometimes hundreds) to spend on digital marketing or advertising in general. In fact take a look at this chart from the Bureau of Labor Statistics about Entrepreneurship and the U.S. Economy. Each year there are over 650,000 new businesses created. Within 5 years, 50% of those businesses will no longer exist. If ... Read more
We have been in a lot of meetings, with a lot of different types of people in many industries. Experience has taught us that although you can have broad general knowledge, it’s impossible to have specific knowledge about everything. So sometimes, when we meet with a client, we literally have no idea about exactly what ... Read more
