Our Blog

TAKE OUR WORD FOR IT

You will see that at AD-IOS we blog about every mistake we find in the industry. There are so many agencies that have given advertisers bad digital marketing experiences in the past so we are making it our mission to break it all down in layman’s terms.

COVID VACCINE Qualifying form for Health Departments

COVID-19 changed the world for everyone. Within weeks interacting in a digital manner with the public became paramount to all businesses. Much of the weight shifted and fell directly on Health Departments as they found themselves in the middle of a perfect storm....

The Truth About PPC Ad Management

The Truth About PPC Ad Management There is a continued debate within companies these days to either outsource or to keep Pay Per Click (PPC) ad management in house. There are many different arguments that support both sides as well as factors to consider. When looking...

A Website with No Users is like Facebook with No Friends

What does that mean exactly? A website is just like any other connection to your clients or potential customers. These connections require, well, customers or as Google Analytics calls them users. So a Facebook with no friends yields nothing. A website with no...

The Reason Marketing Doesn’t Work

One of the most difficult aspects about digital marketing or marketing in general is that when you enter a relationship with a client, you aren't just building them a website or campaigns, you're actually becoming part of their business. We realized quickly as an...

Google Reviews; the good, the bad,the ugly and the inevitable.

Every time that we have a speaking engagement we always leave a significant amount of time for questions at the end. Google reviews ALWAYS come up. Reviews are extremely important but there's no need to fear them. If your business is providing a solid service or...

Google’s Obsession with Mobile Devices

Mobile usage of the internet has been steadily increasing due to the fact that our phones and mobile devices continue to upgrade their ease of use. Once Google began with mobile first indexing we all knew that it was just a matter of time before mobile was the...

Google Announces Big Changes to Structured Data Coming Soon – Don’t lose your indexing.

Google Announces Big Changes to Structured Data Coming Soon Google has already changed so many things in 2020 and they just announced their newest change. On January 22nd 2020 in an official blog post that in April of 2020 data-vocabulary.org schema markup will no...

Yes Your Phone Is Listening +5 2020 SEO Trends

Google has started the year off with a bang. The entire SEO industy has already seen big changes and we are just a couple weeks into the new year. SEO is not just ranking for keywords or coming up in search results. Instead, think about SEO as getting the most possible organic (qualified) traffic to your site. Here are 5 trends that you need to be aware of.