Just like you, we get pitched digital marketing all the time too. Everyone is trying to convince you what you already know; people search for things on the internet. Sure there are complexities just like there are for every industry but at its core, it’s people finding you. Realize what I didn’t say was “digital ... Read more
Business owners generally fall into 2 categories: ones that utilize digital media and marketing and ones that don’t think it works. Overall, these 2 categories can be explained by the info graphic above; the owners who utilize digital marketing consistently have seen group “A”, the owners who don’t have mostly seen group “D”. ... Read more
We already know that people who work for agencies are going to click this article to see if we are going to unveil some secrets. Well, we are. Businesses in general are able to make money based on what you know to be true, supply and demand. Sometimes what they supply might just be expertise. ... Read more
All businesses don’t have thousands (or sometimes hundreds) to spend on digital marketing or advertising in general. In fact take a look at this chart from the Bureau of Labor Statistics about Entrepreneurship and the U.S. Economy. Each year there are over 650,000 new businesses created. Within 5 years, 50% of those businesses will no longer exist. If ... Read more
We have been in a lot of meetings, with a lot of different types of people in many industries. Experience has taught us that although you can have broad general knowledge, it’s impossible to have specific knowledge about everything. So sometimes, when we meet with a client, we literally have no idea about exactly what ... Read more
We’ve all seen them, the posts on social media about how every marketing company is better than the other. Some of the companies will tell you that you need more networked leads. Some companies tell you that you need less networked leads but more impression groups. Then here comes the “seo/blogging is dead” pitch or ... Read more
Years ago websites were a completely different thing. There was a time when there was no such thing as smart phones or social media. If you have some time take a look at Oddcities. You can relive the old geocities site days where there was no complexity, everything was generally very unappealing visually and you could ... Read more
Unless you work with animals then it’s very unlikely as a business owner that you have ever thought about how Panda, Penguin and Hummingbird relate to you at all. When we begin SEO services for a client, one of the first steps is a site audit and evaluation of your current digital identity. We are ... Read more
You use Google, we use Google, and everyone uses Google. So what is the number one request we receive as a digital marketing agency; “Make us #1 on Google”. Now that there are over 5 billion websites, it has become increasingly difficult to rank high organically on search engines. Every business wants more customers so ... Read more
3 most important things for businesses to learn from the new Facebook Algorithm On January 11, 2018 Mark Zuckerburg announced upcoming changes on what will be seen in the Facebook news feed. Essentially there has been significant feedback that there has been too much content that is unrelated to the user. The boom of Facebook ads has ... Read more
