Our Blog
You will see that at AD-IOS we blog about every mistake we find in the industry. There are so many agencies that have given advertisers bad digital marketing experiences in the past so we are making it our mission to break it all down in layman’s terms.

How To Market When Your Business Has No Money
All businesses don’t have thousands (or sometimes hundreds) to spend on digital marketing or advertising in general. In fact take a look at this chart from the

Microsites & Dishonest Agency Tactics
See Through An Agency’s Dirty Tactics; Bad Hidden Truths About Microsites Ethical and honest business practices are crucial in every industry, and digital marketing is

SEO & SEM in Layman Terms
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are very similar in some ways but are quite different in others. Most often it can be confusing and

Promote Your Business on Google Maps
Your Google Map Listing Is Free! How To Fully Optimize Google My Business In the digital world today, it’s very important to understand why optimizing

COVID VACCINE Qualifying form for Health Departments
the world for everyone. Within weeks interacting in a digital manner with the public became paramount to all businesses. Much of the weight shifted and

The Truth About PPC Ad Management
There is a continued debate within companies these days to either outsource or to keep Pay Per Click (PPC) ad management in house. There are many different

A Website with No Users is like Facebook with No Friends
What does that mean exactly? A website is just like any other connection to your clients or potential customers. These connections require, well, customers or

The Reason Marketing Doesn’t Work
One of the most difficult aspects about digital marketing or marketing in general is that when you enter a relationship with a client, you aren’t

Google Reviews; the good, the bad, the ugly and the inevitable.
Every time that we have a speaking engagement we always leave a significant amount of time for questions at the end. Google reviews ALWAYS come

Google’s Obsession with Mobile Devices
Mobile usage of the internet has been steadily increasing due to the fact that our phones and mobile devices continue to upgrade their ease of

Google Announces Big Changes to Structured Data Coming Soon – Don’t lose your indexing.
Google Announces Big Changes to Structured Data Coming Soon Google has already changed so many things in 2020 and they just announced their newest change.

Yes Your Phone Is Listening +5 2020 SEO Trends
Google has started the year off with a bang. The entire SEO industy has already seen big changes and we are just a couple weeks

Santa Claus SEO (SEO that doesn’t really exist)
Does SEO really exist or is it a make-believe idea that agencies use to make money? The buzz around SEO (Search Engine Optimization) grew to

Google, Page Speed Insights and Your Sanity
Google is relentless. They make changes so fast and with so little warning that sometimes even as a Google Partnered agency we call our Account

What Carrie and Destiny’s Child have in common…
On November 20, 2018 Facebook Ads Manager had servers crash causing over 8 hours of outage. There can be little blips now & again, but never

A story about passwords, digital marketing, and tums.
It’s interesting to be a marketing agency in that you get to be a part of a lot of different businesses and hear a lot

More Radar, less Big Brother.
This past week Google reached another milestone – their 20th Birthday. As a Google partner, we are so excited to wish them a very Happy

3 Digital Marketing Lies
Most of the times, your understanding about digital marketing, digital ads, social media and search engines has already been built based on your experience. In

4 Scare Tactics Your Agency Uses Against You
Digital marketing seems scary to a lot of clients. The fact that you can look at an item online and then be targeted by a

Is My Digital Agency Actually Producing ROI? An Easy Beginners Guide.
The speed of the digital marketing world is overwhelming to the majority of clients. Even if they have been doing it for awhile, without constant

SEO for dummies (well non SEOs)
There’s 2 things that we get asked most often, “how do companies track me and serve me ads?” and “what is SEO really?”. Both are

4 Reasons Your Marketing Isn’t Making ROI
Probably the most common thing that we hear is that a client isn’t “tech savvy”. Although there is definitely a large learning curve to how

3 Reasons Why Your Marketing Agency Isn’t Growing
I know, most people aren’t building digital agencies. That doesn’t mean everyone can’t benefit from learning more about how they work (and fail). As the

Why your competitors LOVE your landing pages
This blog post isn’t to discuss the validity of landing pages. There’s a documented success rate of per campaign landing pages vs website homepages or

4 Reasons Why People Hate Marketing Agencies
Those of us who have been in this industry for several years have seen a common theme; clients being burnt out on marketers in general.

The Great CPM Debate
Never has there been a time where technology has been changing so rapidly. There are so many updates to keep up with that as an

Why Having A Marketing Department Is Destroying Your Business.
Saying that you want a career in marketing is the same as saying that you want a red car. What brand, what model, what price

3 Things Digital Media Isn’t
Just like you, we get pitched digital marketing all the time too. Everyone is trying to convince you what you already know; people search for

How to Optimize Leads from Digital Marketing and Media
Business owners generally fall into 2 categories: ones that utilize digital media and marketing and ones that don’t think it works. Overall, these 2 categories

3 Ways Your Marketing Agency Might Be Scamming You.
We already know that people who work for agencies are going to click this article to see if we are going to unveil some secrets.

Common Marketing Questions People Think Aren’t Common
We have been in a lot of meetings, with a lot of different types of people in many industries. Experience has taught us that although

3 Things That Bad Marketers Tell You
We’ve all seen them, the posts on social media about how every marketing company is better than the other. Some of the companies will tell

4 Reasons why your website isn’t helping your business
Years ago websites were a completely different thing. There was a time when there was no such thing as smart phones or social media. If

Panda, Penguin and Hummingbird Explained for Local Businesses
Unless you work with animals then it’s very unlikely as a business owner that you have ever thought about how Panda, Penguin and Hummingbird relate

4 Reasons Why Ranking Keywords with Google is a Waste of Time
You use Google, we use Google, and everyone uses Google. So what is the number one request we receive as a digital marketing agency; “Make us
What does the new Facebook algorithm mean for your business?
3 most important things for businesses to learn from the new Facebook Algorithm On January 11, 2018 Mark Zuckerburg announced upcoming changes on what will be seen

Advertising Grants for Non-Profits
$10,000 in FREE AdWords money for ALL qualifying Non-Profits NEEDS to be PROFESSIONALLY managed or you’ll LOSE it! Are you operating as a Non-Profit 501(c)?

How much is a new customer worth?
Many small business owners realize they have to market their businesses to gain new customers. However, most small business owners will start spending money towards
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