Most of the times, your understanding about digital marketing, digital ads, social media and search engines has already been built based on your experience.  In fact, you know more than you think you do.  This is the case simply because you use digital all...

The speed of the digital marketing world is overwhelming to the majority of clients.  Even if they have been doing it for awhile, without constant educational updates, they still get lost in the vast amount of products, reporting, SEO and SEM techniques, website...

Digital marketing seems scary to a lot of clients.  The fact that you can look at an item online and then be targeted by a company selling that and then shown ads on different devices sometimes freaks people out.  This seems like a highly targeted ad tactic...

There's 2 things that we get asked most often, "how do companies track me and serve me ads?" and "what is SEO really?".  Both are extremely important and relevant questions for digital marketing success.  The first question is answered by talking about...

Probably the most common thing that we hear is that a client isn't "tech savvy".  Although there is definitely a large learning curve to how digital marketing works, it really doesn't mean you have to be an expert at technology to understand it.  This leads...

I know, most people aren't building digital agencies.  That doesn't mean everyone can't benefit from learning more about how they work (and fail).  As the fastest growing Digital Agency in Central Kentucky, I get a lot of questions about what we are doing to...

This blog post isn't to discuss the validity of landing pages.  There's a documented success rate of per campaign landing pages vs website homepages or pages with items other than those specific to the intended action.  That is, landing pages are utilized to...

Those of us who have been in this industry for several years have seen a common theme; clients being burnt out on marketers in general.  I cannot tell you how many new client meetings have started with a horror story about the past.  It's so common in fact,...

Never has there been a time where technology has been changing so rapidly.  There are so many updates to keep up with that as an agency, we have to spend time daily evaluating them.  The differences day to day occasionally cause a full standstill until you...

Saying that you want a career in marketing is the same as saying that you want a red car.  What brand, what model, what price range, to drive where, how often, etc.?  The same applies to marketing.  There are so many aspects to it and it changes so...