Display Advertising Lexington, KY

Display Advertising Lexington KY

AD-IOS is your partner for creating smart, engaging, and effective display advertising. Lexington, KY brands can discover the benefits of optimized online display advertising with help from our expert team of marketers. Our digital media company can help you with advanced audience targeting, programmatic buying, online display targeting, geo fencing, niche marketing, and much more to make your display ads the best in the business. We know how to capture your audience’s attention and turn warm leads into loyal customers. Explore our online display targeting service in more detail.

Advanced Display Advertising in Lexington, KY

When we say advanced audience targeting, we mean we use the very latest in targeting technologies and advertising best practices. With more than 20 years in the industry, we adapt to evolving technological trends and consumer needs. We stay updated so our clients can rest assured they receive the very best in digital marketing today. Online banner ads are no exception. Our team excels at creating and launching exceptional display advertising in Lexington, KY, using images, animations, videos, brand logos, text, and a wide range of graphics to make your ads stand out in all the right ways. Take a look at our creative services.

The success of display advertising centers on the question of “who” – Who are you targeting? Who should see your banner ad? Who should it speak to the most? Our team can help you reach specific groups of people online, delivering your ads across mobile devices, laptops, and desktops. Based on the tactics you select from our list, your banner ads can appear on virtually thousands of websites, all targeting your ideal consumer. We have the ability to target users to increase your ad’s effect.

Using advanced geo targeting capabilities, we can accurately identify a specific niche market to show your ad to, giving you the best chance of engaging with those who most likely want and need your product or service. From creating custom audiences to understanding their behavior using real-time data reports, AD-IOS can fully optimize your ads to make the greatest impact. When you need display advertising in Lexington, KY that delivers real results, fast, rely on AD-IOS.

Smart Solutions for Display Advertising in Lexington, KY

At AD-IOS, we use something called programmatic buying. This enables your company to purchase highly targeted impressions during multiple real-time bidding exchanges online. We accomplish this using unstructured data to get unlimited value from your display and mobile ads. Programmatic buying opens the doors to creating customized audiences, optimizing your audience in real time for maximum campaign effectiveness and instant audience expansion capabilities. When you focus on your audience, your display advertising in Lexington, KY can make a real impression on the people who matter most to the success of your brand.

According to a 2016 WideOrbit survey, 72.6% of U.S. marketers buy ads programmatically. Of this percentage, most invest in display advertising (89.1%.). This is because display advertising tends to give the best return on investment (ROI). AD-IOS uses this knowledge to our clients’ full advantage, creating beautiful custom banners and online ads to increase website traffic. To do this, we consistently use a set of tried-and-true tactics for online display targeting. These include:

  • Search retargeting
  • Site retargeting
  • Demographic targeting
  • Contextual targeting
  • Category targeting
  • Customer relations management (CRM) targeting
  • Geo targeting
  • Geo fencing
  • Video pre-roll

Search and site retargeting uses consumers’ previous searches and website visits to “retarget” them with your ads on other sites. If a consumer visits your website and doesn’t buy anything, for example, site retargeting will use cookies to present the user with ads for your brand on other sites, such as Facebook.

Retargeting is an important type of banner ad that helps you generate more leads and seal more conversions. Demographic, contextual, and category targeting use specific data about a person’s demographics, keyword searches, and site categories, respectively. CRM targeting addresses users whose information is available in your company’s customer database, such as email addresses.

Geo-related tactics use a person’s geographic location to target your ads. Geo targeting serves users within a specified zip code or radius. Add this to any display marketing in Lexington, KY to target a local audience. Geo fencing is similar – it serves users in a very specific area (less than a mile radius). Users will only see your ad if they are within your geo fence.

You can geo fence buildings, parks, and public places. Geo fencing makes use of mobile advertising for the greatest reach. Learn more about geo fencing. Video pre-roll advertising appears when your users click on selected videos. They are 15- to 30-second commercials for your company.

Display Advertising Solutions Tailored for You 

AD-IOS is a popular source of display advertising in Lexington, KY because of our tailored approach to marketing. No two of our solutions look the same. We recognize the importance of customizing each ad campaign according to a company’s exact needs, goals, and audience. This is the only way to optimize the effectiveness of your ad campaign and get the best ROI possible. Our team of consultants will speak with you during a free initial meeting, over the phone, or in person to gain an in-depth understanding of your company’s needs. Then, our creative team of marketers will come up with the ideal strategy for your banner ad campaign.

AD-IOS uses data analytics and proven advertising techniques to maximize the effectiveness of your campaign. We’ll take a look at your previous campaigns and perform a comprehensive check of what works and what doesn’t. Try out our online scorecard to see where your company stands. Then, we’ll help you come up with the best way to reach your ideal consumer – the demographic that most needs your product or service. Whether this is the first time you’ve used display advertising in Lexington, KY or your hundredth time, we can make a difference in the results you see.

If you’re ready to revolutionize your online advertising efforts and realize an improved ROI, partner with AD-IOS. We are eager to discuss the future of your marketing in depth during a free consultation. To learn more about display advertising, Lexington, KY business owners can reach out to us online or call (859) 429-0060.

 


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