Social Media Marketing: Why Your Business Needs Twitter

Social Media Marketing

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving more leads and sales.

Every day, the average adult in America spends 2.25 hours on social media sites. Additionally, if they have a positive experience with a business on social media, over 70% of those people will recommend that business to other potential customers.

When it comes to the fastest-growing engagement rates while also housing one of the most educated and solvent audiences, one social media platform stands out above the rest: Twitter.

So Why Twitter?

Twitter is a social media platform that allows users to create and share short messages called “tweets,” which can include links, images, videos, and other content. It’s an incredibly powerful social media marketing tool that businesses of all sizes can use to increase their reach and attract new customers.

Nearly half of all Twitter users are open to buying new products they find out about on the site. With Twitter hosting an average of 186 million monetizable daily active users, a 34% year-over-year increase, you would be wise to consider utilizing this platform to access some of the world’s largest and most influential movement-making audiences.

Twitter sees three times more traffic from actual visitors than it does with its registered users. The social network’s engagement rate grew an astounding 78%, almost ten times more than Instagram and 40 times more than Facebook.

Twitter also offers an array of powerful analytical tools to track engagement, measure the success of your campaigns, and optimize for better results. Your brand can use these data insights to inform future marketing efforts.
Finally, Twitter provides advanced targeting capabilities for your business that makes it easier to identify and engage with the right people at the right time – increasing your chances of success.

What Does Your Brand Want From Twitter?

Before you attempt anything else, make sure your profile is built in a way that will help you succeed. This means customizing it to ensure it’s unique and stands out from the rest. Once your profile is up and running, it’s time to focus on what you want from the platform.

What are some of the tangible goals that you would like to achieve?

Establish Brand Awareness

Twitter is quick and easy for businesses to reach their target audience with information or conversation starters. If you offer valuable content, your followers may even share it with THEIR followers. To give an example, let’s say you want to focus on telling your brand’s story and engaging potential customers who are already interested in what you do. You could launch a social media campaign designed explicitly for that purpose or hire a social media marketing agency to do it for you.

You can also use Twitter to promote new products or services or participate in relevant conversations about trending social or political events. This way, you can show your consumers that your company is alive and willing to engage with the social media community. By creating engaging content that resonates with consumers, brands can build a loyal following on Twitter and increase their digital footprint.

Humanize Your Business & Respond To Consumers

With Twitter, you can add a personal touch to your social media presence. Having an account on Twitter allows your business to join the conversation that is already happening in your market. Your profile, posts, and interactions with users create a persona for your business that is approachable and trustworthy.

Twitter is all about connecting with people, so make sure you take the time to respond to your followers’ questions, comments, and feedback. Doing so shows that you listen and genuinely care about your customers’ needs. In fact, nearly 80% of Twitter users said they feel more positively about a business when they receive a response to their tweet.

Managing your social media platforms can be daunting if you have many followers. In this case, investing in an efficient social media management service makes sense.

Drive Traffic To Your Website & Increase Sales

Twitter can be a powerful tool to drive your website or blog traffic. You can use tweets or influencer marketing campaigns to promote content, products, services, or promotions, which can result in more visitors to your site.

A high follower count on Twitter is essential if you want to be successful in today’s age. A large audience means that you have more power and influence in your industry, and it shows that people enjoy and engage with your content.

A social media marketing agency can help you craft a social media strategy and campaign that will maximize engagement with your target audience and generate more leads for your business. With their expertise and skills in social media management services, they can help create and execute campaigns that will get your content in front of the right people. This way, you can generate more website traffic and ultimately increase sales.

If I Don’t Have Time To Manage My Twitter, What Should I Do?

Suppose you need more time and can’t manage your social media accounts. In that case, hiring a social media marketing agency like AD-IOS — a website development and digital marketing agency in Lexington, Kentucky, with more than 40 years of combined experience— is best. We’ll help create and implement the content strategy so that the right people see your message.

Ultimately, our goal is to increase your website traffic and sales. We can also monitor social media conversations to identify opportunities you may be missing out on and keep track of your social mentions and sentiment analysis to measure your social media campaign’s success. By working with our digital marketing agency in Lexington, you can make Twitter an invaluable asset for your business.

If you want to know how to tell your company’s story better and capture a growing audience, in addition to Twitter, consider adding Hulu or TikTok. Telling your story on social media can continue beyond just one platform. We can also help you create and distribute content for other social platforms like Instagram, LinkedIn, Facebook, Pinterest, YouTube, and more.

If you’re unhappy with your current conversion rate, our digital marketing agency might have the answers you seek. Let’s chat about how our digital marketing agency can help create social media campaigns that drive results. Schedule a free consultation and analysis with us today!



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Faith Kolberg - Business Development Coordinator


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Lisa Annunziata - Director Of Operations


I am a God-fearing mother! I love me some cats. My family keeps me going, I love to be in the sun and just really enjoy life wherever I am and no matter the situation!

Crysta Geis - President/Founder of Ad-ios


Mom of 3 and Nana to one grandbaby so I’m obsessed with my little family whether it be at the baseball fields or on the lake my kids keep me on the go 24/7. Anytime we get away from the kids we love to travel.