ONLINE VIDEO ADVERTISING
RUN PROGRAMMATICALLY ACROSS ALL NETWORKS FOR BEST PERFORMANCE
You can use demographic or behavioral targeting to more efficiently reach your audience. Video campaigns allow you to reach and engage with your audience on YouTube and through Google video partners.
Google Ads Video enables you to display video ads in the YouTube search results or before, during, and after videos on YouTube and the Google Display Network. When you create a Video campaign, you can choose from different campaign goals, campaign subtypes, and ad formats that tell people about your products and services and get them to take action.
- Location to Target
- Call To Action
Video Advertising online is an excellent medium for reaching users on Desktops, TV’s, Mobile Devices and more.
Engage new customers by streaming video ads across thousands of websites. Real-time bidding allows us to target users based on their location and current online interest and Online Behaviors.
See Google Video Ad Formats Below.
Example: A typical video ad runs between $. 10 and $. 30 per view, depending on your video quality, your targeting, and your overall goal. How that works out is that if your ad campaign had a $0.10 video view, you would pay $1,000 for every 10,000 people that watch your video ad.
- Consumers are spending on average 10 hours and 41 minutes per day on an electronic device.
- 72 Hours of video are uploaded to YouTube every 60 seconds (insignia)
- 92% of mobile video consumers share a video with others (Invoke)
- 1/3 of consumers online activity is spent watching a video (word stream)
- 45% of consumers watch more than an hour of Facebook or YouTube videos per week (word stream)
You can choose: Run of Network, Pre-Roll, Out stream (Pre-Roll or Post Roll), In stream (Mid Roll), Stoppable, Non Stoppable or In Banner. But why would you when you can run programmatically and let the algorithm decide for a higher conversion rate.
Behaviors, Topics, Keywords, Channels, Demographics, Geo-Targeting and Day Parting are other options you get to decide on.
Anything under 30 seconds is acceptable but we prefer and see better conversions with videos that last no more than 15 seconds.
Advertisers will need a YouTube Account connected.
For Central Kentucky (Lexington Ky DMA) clients we offer a wide variety of high-quality video production elements, we have a full-service studio, green screen, HD Cameras, top quality editors on staff, voice over technology and live multi-action switching technology. We also provide animated Promo Videos (starting at $250) for clients who do not prefer custom work. Let our team give you a video quote today!
Video & Display Tactics
Buzz Word Defined
What people are reading about on other websites.
Age, HHI, Gender, Marital Status, Profession, Education, Etc.
Target a New Ad After they leave your website to bring them back.
Target a New Ad based on the Keywords they have searched.
Target based on what people are talking about when they are near electronics.
Target a building or location less than a mile. Great for Events.
Scrub Emails for IP Addresses and Re-Target on the internet.
In Market Audiences of people who would be in market to buy.
Target people based on the actual products you have in stock.