Video Marketing Ads

1 Billion hours of YouTube is watched daily.
ONLINE VIDEO ADVERTISING

Run Programmatically Across All Networks for Best Performance

You can use demographic or behavioral targeting to efficiently reach your audience. Video campaigns allow you to reach and engage with your audience on YouTube and through Google Ads Video partners.

Google Ads Video enables you to display video marketing ads in the YouTube search results or before, during, and after videos on YouTube and the Google Display Network. When you create a video campaign, you can choose from different campaign goals, campaign subtypes, and ad formats that tell people about your products and services and get them to take action.

Choose:

  • Location to Target
  • Audience
  • Call To Action
Target-Graphic

Video Marketing Ads are an excellent medium for reaching users on Desktops, TVs, Mobile Devices, and more.

  • Consumers are spending on average 10 hours and 41 minutes per day on an electronic device.
  • 72 hours of video are uploaded to YouTube every 60 seconds (insignia)
  • 92% of mobile video consumers share a video with others (Invoke)
  • 1/3 of consumers’ online activity is spent watching a video (word stream)
  • 45% of consumers watch more than an hour of Facebook or YouTube videos per week (word stream)


You can choose:
 Run of Network, Pre-Roll, Out stream (Pre-Roll or Post Roll), Instream (Mid Roll), Stoppable, Non-Stoppable, or In Banner. But why would you when you can run programmatically and let the algorithm decide for a higher conversion rate?

Behaviors, Topics, Keywords, Channels, Demographics, Geo-Targeting, and Day Parting are other options you get to decide on.

Anything under 30 seconds is acceptable but we prefer and see better conversions with videos that last no more than 15 seconds. Advertisers will need a YouTube Account connected.

Engage new customers by streaming video marketing ads across thousands of websites.

Real-time bidding allows us to target users based on their location and current online interest and Online Behaviors.

Example: A typical video ad runs between $.10 and $.30 per view, depending on your video quality, your targeting, and your overall goal. How that works out is that if your ad campaign had a $0.10 video view, you would pay $1,000 for every 10,000 people that watch your video ad.

Youtube
HIGH-QUALITY

Video Production

For Central Kentucky (Lexington Ky DMA) clients we offer a wide variety of high-quality video production elements, we have a full-service studio, green screen, HD Cameras, top-quality editors on staff, voice-over technology and live multi-action switching technology. We also provide animated Promo Videos (starting at $250) for clients who do not prefer custom work. Let our team give you a video quote today!

Popular Platforms For Your Video Campaigns

There are numerous ways to introduce your product to various audiences. Your video content must be available on a variety of video platforms. It’s up to you to decide which ones to concentrate on.

Google Paid Ads

While Google Ads Video is expensive, they do not allow businesses to simply buy their way to the top of the SERPs for a keyword phrase. The platform recognizes and rewards video content that is both relevant and well-produced. Because Google Ads assigns a quality score to businesses based on the relevance of their ad copy and landing page, creating high-quality video advertisements can give your company an advantage over the competition.

Facebook

Because Facebook is the world’s largest social media platform, with over 2.2 billion monthly users, it allows you to get your product or service in front of a massive audience. If you buy Facebook ads, you’ll be able to control who sees them. The program allows you to target users who fit specific demographics (your intended audience) or who have expressed interest in similar products or services to yours (through their Facebook history). ‍

Twitter

The microblogging social media platform has approximately 330 million monthly users who share microblogs. Tweets with videos are shared six times more frequently on Twitter than tweets with only images. This means that making videos for Twitter can help you reach out to new audiences in an organic way. Twitter also allows you to create conversational ads, which are ads with a clearly visible call-to-action (CTA) button for sharing your video content with their network in a single click.

TikTok

The high level of engagement from the platform’s 1 billion users’ can be leveraged in using short, entertaining videos to sell your products or services. You can cooperate with a local influencer to develop video content that targets a specific location, as TikTok has a number of influencers with a high number of followers in certain local areas.

YouTube

Publishing videos on Youtube is an excellent way to raise brand awareness. The platform’s viewers watch over a billion hours of video content every day. You can embed YouTube videos on your website if you create them. Although it is free to feature videos on YouTube, you can pay to advertise and promote your content on the platform.

Snapchat

Because the majority of Snapchat’s over 331 billion users are 35 and younger, the platform allows you to use videos to engage younger demographics. If your products or services are appealing to groups such as teenagers and young adults, Snapchat can be a powerful tool for communicating your message.

TV

Because over 120 million TV households in the United States watch hours of TV every day, this medium provides you with a tremendous opportunity to reach specific markets. As more people use streaming services such as Hulu and Sling, you can also purchase ad space as this could be a good way to reach a larger audience. This also entails having access to more detailed viewer information, such as demographics, purchasing habits, and other data that can aid in targeting.

BUZZ WORD DEFINED

Video & Display Tactics

Asset
context

CONTEXTUAL

What people are reading about on other websites.

demographic-icon-sign

DEMOGRAPHIC

Age, HHI, Gender, Marital Status, Profession, Education, Etc.

retargeting-icon-on-white-vector

WEBSITE RETARGETING

Target a New Ad after users leave your website so they are brought back.

keyword

KEYWORD RETARGETING

Target a New Ad based on the Keywords users have searched.

video

AUDIO RETARGETING

Target based on what people are talking about when they are near electronics.

target

GEO FENCING

Target a building or location less than a mile. Great for Events.

target

CRM TARGETING

Scrub Emails for IP Addresses and Re-Target on the internet.

target people

BEHAVIORAL TARGETING

In-Market Audiences of people who would be in-market to buy.

two-color-optimization-icon-from-programming-vector

DYNAMIC PRODUCT FEEDS

Target people based on the actual products you have in stock.

context

CONTEXTUAL

What people are reading about on other websites.

demographic-icon-sign

DEMOGRAPHIC

Age, HHI, Gender, Marital Status, Profession, Education, Etc.

retargeting-icon-on-white-vector

WEBSITE RETARGETING

Target a New Ad after users leave your website so they are brought back.

keyword

KEYWORD RETARGETING

Target a New Ad based on the Keywords users have searched.

video

AUDIO RETARGETING

Target based on what people are talking about when they are near electronics.

target

GEO FENCING

Target a building or location less than a mile. Great for Events.

target

CRM TARGETING

Scrub Emails for IP Addresses and Re-Target on the internet.

target people

BEHAVIORAL TARGETING

In-Market Audiences of people who would be in-market to buy.

two-color-optimization-icon-from-programming-vector

DYNAMIC PRODUCT FEEDS

Target people based on the actual products you have in stock.

Local Office
Teamwork

HOUR OF OPERATION

Mon-Fri     8:30 AM – 5:00 PM
Sat-Sun     Appointment Only

Ready to Start a Project?