On November 20, 2018 Facebook Ads Manager had servers crash causing over 8 hours of outage. There can be little blips now & again, but never like this. Add that to it all happening just a couple days before Black Friday and Cyber Monday… it couldn’t have come at a worse time. Black Friday and Cyber Monday are some of the biggest shopping days in the U.S. market, with the most recent Cyber Monday becoming the largest online shopping day in U.S. history, accounting for $6.59 billion in sales. So yeah, it was a big deal.
However, in true AD-iOS fashion, we turned chaos into control. Quickly we were able to have a conference call with a Facebook Ads Account Manager and take good care of our clients. Even yesterday we scheduled a follow up call for this morning to be sure all ads in the draft process were reviewed and published as quickly as possible. The backlog for Facebook must be insane, but our clients are published and ready to go.
This brought us to remember why Agency Commitment is so important and valuable. As a business owner you’ve made a commitment to your product or service and want to market it well. You make a short list of things like PPC, email, social media, SEO, blogging and targeted ads. And just as quickly you realize you have no idea where to begin. It’s ok. It’s why we do what we do. On days that Facebook is crashing, would you be able to work your position as small business owner AND marketing guru putting out Facebook fires? Probably not. And, you simply don’t have to.
Many businesses spend a lot on Facebook every month because it works. The ability to target the specific audience you want is extremely powerful. Example: We can reach only working mothers in Central Kentucky, in their 30s who have iPhones and watch a specific show on TV. Facebook can micro-target demographics & moods to help your business land in your ideal customers lap. That’s pretty incredible. But, having the resources to connect these dots is just as powerful. Yesterday could have been much worse if not for our position and relationship with Facebook.
So, what do Carrie & Destiny’s Child have in common? We’re survivors. We’re not gonna give up. We’re not gonna stop.