If you want to create or improve your website, you must understand some basics of website development. Don’t worry; to make it simple for you and just like how we do things with our clients, we’ll break it down into easy-to-digest chunks without using too much jargon and confusing technical terms that are hard to decipher!
Your website is at the center of all your online marketing activities. All other marketing channels and techniques are used to bring visitors to your website, with the ultimate goal of turning them into customers.
In marketing terms, this is called a conversion. A bad website will cause you to spend money needlessly on other marketing methods because if potential customers can’t be converted into actual paying customers, then there’s no use in getting more visitors. In other words, the higher quality of your website is, the more likely visitors are to buy from you.
But what makes a website of good quality? This is where custom website development comes in. Website development is the process of creating a website from the ground up and involves various aspects such as designing, coding, creative media, content writing, SEO, and more.
Whether you sell consumer products online, provide local services, or build houses makes no difference. Custom website development and design are essential for all businesses in all industries that want to succeed online.
Many people in the website development industry who are not truly web designers oftentimes call themselves one and may lack creative vision while only having basic coding knowledge. These people can quickly create websites that have lots of information, photos, and contacts without much planning. However, what good is a website if it doesn’t persuade visitors to become customers?
If you’re searching for a reputable “website designer near me” that takes the work seriously, you’ve come to the right place. AD-IOS Digital Marketing Co. makes websites by following comprehensive and effective website development and design strategies.
The first step is always about gathering helpful information, including identifying the website’s purpose, goals, and target audience. During this phase, we also conduct website audits of competitors to figure out what strategies are working for them and brainstorm ideas about how to make your website stand out from the crowd.
Planning & Design
Once the analysis is done, we can start to plan and design your website. The website development process begins with creating a scope of work and budget. Once these are agreed upon, we move on to designing wireframes, which serve as the visual skeleton for your website.
Wireframes give both the development team and the client an idea of how the website will look and function. They help ensure everyone is on the same page while allowing room for creativity later down the road. Feedback from clients helps us understand which route to take so that we can create a fully custom website development design tailored to your specific needs and wants.
In the design phase of real custom website development, we focus on not only wireframe models and style but also the usability of the user interface for the best possible user experience.
Once the website development plan and design are ready, it’s time to bring in one of the essential ingredients to bring your website to life. In this phase, we create content for each website page, including text, images, videos, etc. The content on your website serves several purposes: it informs visitors about your business, keeps them engaged, and piques their interest enough that they take further action.
The content on your website should be interesting and varied enough to keep visitors engaged with your site and ultimately cause them to take some kind of action. This can include anything from subscribing to a newsletter or making a purchase.
Website Development & Optimization
Websites are created using Hypertext Markup Language and Cascading Style Sheets, with some additional help from databases and other technologies if needed.
Hypertext Markup Language (HTML) is the language used to create webpages. It includes tags and attributes which are used to structure and format the text, images, videos, etc., that make up a website.
Cascading Style Sheets (CSS) are used to add style and design elements such as fonts, colors, and layout. CSS creates a consistent look across different web pages and for devices such as desktops, tablets, and phones.
Once the website has been built, we move on to website optimization, which includes adding meta tags and descriptions, creating sitemaps, optimizing images for faster loading times, ensuring all links are working properly, and much more.
We also check for website compatibility across different browsers and devices so that visitors have the best experience regardless of how they access your site.
Once our website development and design teams have created the website with all its content, we need to make sure that it’s optimized for search engines like Google.
We test things like code and script compatibility with different browsers and ask ourselves if the website actually meets its goals. We make sure the website looks and functions as expected on different devices.
We also conduct an in-depth audit of all website content and look for any errors or typos that might have gone unnoticed during creation.
Deployment & Monitoring
Although our job seems done after we launch a website, it is definitely not. We continuously monitor the site post-launch to identify and fix any issues that may arise. Additionally, if you wish, we can manage future maintenance and updates for you.
We make sure that your website looks and works great, no matter what device or browser it’s being viewed on. We also monitor the website’s performance over time to ensure its continued success.
If you are looking for a professional “website designer near me” who can help you create a custom website development that meets your needs, look no further.
As you can see, website development is a very detailed process. However, this is the best way to create a website, and our customers agree. If you’re passionate about having a high-quality website, our creative website designers and experienced website development team are here to help.
Contact us today to discuss your website development needs!