White List Targeting

White list targeting is where we serve your banner ads to users who are viewing content on particular websites.  While there are thousands of websites to choose from, typically we say that as long as we are targeting a particular user it does not matter what website they are on.3-01

However, we know that sometimes the advertiser has reasons to White List their targeting options. In some markets where BRANDING is the end goal; we will actually recommend adding this tactic to your programmatic media buy.

What is great about White Listing is that you have option to choose local news and information websites without going through your local news source.  Did you know they sell space the same way to the data exchange and a agency such as AD-IOS can offer you better pricing through your programmatic buys -vs- buying direct and paying premium fees?