How It Began.
Crystal Geis, founder of AD-IOS Digital Media Co. with a B.A. in Business/Marketing and almost two decades of B2B marketing experience, founded AD-IOS Digital Media Co in 2016. AD-IOS Digital Media was designed with a mission to create engaging content and to provide businesses with transparent digital analytics from website traffic that will empower them with the knowledge needed to forecast long term marketing goals that drive real conversions, leads, sales and increase their bottom line.
Working at the Local Newspaper in Strategic Digital Accounts was Crystal’s previous position before starting AD-IOS. Being the fast learner she is, she moved from local sales to strategic accounts and become a leader. After learning everything the company was willing to offer about digital media, Crystal found herself needing to know more. This is the point where the pursuit of starting AD-IOS originally began. Crystal was tired of the corporate overhaul, driving 2 hours in traffic everyday just to “check in” and missing precious time with her family. Leaving before dark, coming home after dark and having a deeper understanding of digital marketing than her VP of Sales just wasn’t cutting it anymore. The original concept for AD-IOS was goodbye (ADIOS) to traditional media but later as AD-IOS evolved she realized that there will always be a need for traditional media, it just must be properly targeted to a specific niche audience as well. “Businesses do not get larger marketing budgets for digital media; they have to take it from somewhere else.” This is why you see all traditional media companies like print, billboards, tv and radio selling digital media now.
With the desire to learn more, came Google Certifications. Before Crystal knew it, she felt as though she knew more than her superiors at the newspaper but was paid far less. This is when she really started questioning what she was selling and wanted better for her clients. Having extremely close consulting relationships with several clients, she had the conversation about the desire to do it on her own and how to form a digital agency. This is when the first investor came to be. The founders of AD-IOS know the power of believing in something. Once Crystal had finalized a business plan and had conquered the courage to do what it takes to become an entrepreneur (walking away from a guaranteed salary) that was the next leap and this is when AD-IOS Digital Media Company became a reality. No more rush hour traffic and ungrateful corporate superiors.
Day 1, of AD-IOS, was managing sales, business task, creatives, and all the back-end ad buys for nearly 12 hours a day with one assistant. This lasted for a year and a half all in a tiny bedroom of Crystal’s home. After the first year Crystal knew it was time to move out of her home space and to move into an office space where she could manage and hire more employees. This was the next leap of faith and the first real commitment to AD-IOS. This is also when Crystal met Lewis Clark, her current partner.
At a networking event in the Spring of 2017 in Lexington, KY, Crystal and Lewis were both speakers and both selling Digital Marketing Services (or at least it appeared that way). To keep a long story short after many conversations Crystal and Lewis shook hands and decided to partner their companies AD-IOS & Understory and become one, AD-IOS Digital Media Co. They determined that Lewis was stronger in SEO, Analytics and Website Development while Crystal was stronger in Paid Ads, business development, consulting, managing the day to day business and the closing sale. Understanding and admitting their strengths and weaknesses was a game changer. It has been the perfect partnership. AD-IOS has seen tremendous growth year over year, opening multiple territories across the US, offering services to other agencies through partnerships, opening additional locations and expanding into Website Databases and Automations.