Display Banner Ads

Yes Those Ads That Follow You Everywhere on the Internet

ONLINE DISPLAY TARGETING

Mobile, Desktop, Tablet

Internet Marketing consists of online banner ads in a range of sizes on multiple websites and includes lots of tactics and options. You may at times hear terms such as behavioral, advanced audience targeting, programmatic, and online banner advertising all refer to online internet marketing with different-sized display banner ads.

Whitelisting, Geo-Fencing, Search Re-Targeting, Contextual Targeting, Behavioral Targeting, Dynamic Ads, Social Display, CRM Targeting (emails’ IP), Demographic Targeting, and Website Re-Targeting are just to name a few of the different tactics available with display banner ads.

Display banner ads appear all over the internet on mobile, tablet, and desktop depending on the tactics that you choose. When running display ads programmatically you can choose multiple tactics and your budget will spend on the one that is achieving your set goal.

Think about your recent internet searches and what ads targeted you on multiple websites.

Advanced Audience Targeting (online banner advertising) is based on ‘Who’ your audience is and therefore allows you to reach specific groups of people on the internet, your ads are delivered through mobile, desktop, laptop, and tablet. The banner ads can show up on thousands of different websites based on the tactics you choose below. All campaigns are Geo-targeted based on the advertiser’s needs.

Programmatic Buying enables the efficient purchase of highly targeted impressions on multiple real-time bidding internet exchanges. Using unstructured data to extract unlimited value from display & mobile advertising.

  • Create custom audiences.
  • Optimize in real-time your audience for maximum campaign effectiveness.
  • Expand audiences instantly.
  • Understand audience behavior with real-time reports.
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Tactics for online display targeting:

Additional Tactics:

  • Geo-Targeting: Served to users who are in a specific zip code, radius, or range. This is typically added to every campaign.
  • Geo-Fencing: Served to users that are in a specific area less than a mile radius. The user must be inside the geo-fence. You can also geo-fence buildings. These ads are served through a mobile application on someone’s phone.
  • Video Ads: Serve 15 or 30-second commercials to users based on the targeting tactics you choose, ads can appear on YouTube or multiple other places across the internet based on the audience locations and other tactics chosen.
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NICHE INTERNET MARKETING: HONE IN!

Here’s how niche marketing works:

  • Audiences: Depending on your advertising goals, you can choose the audience that best matches your prospective customers. To drive brand awareness, use affinity audiences to reach TV-like audiences on a broad scale or pick a niche audience.
  • Interested Categories: Show your ad to people who have demonstrated specific interest, regardless of whether or not your ad correlates with the particular topic of the page they are currently on or the app they are using.
  • Re-marketing or Re-Targeting: Reach people who have previously visited your website or people who have previously searched for a keyword or term on a search engine while they visit other websites on the display network (commonly known as the rest of the internet).
  • Locations: Geo-targeting plays an important role in your campaign. The internet can tell a person’s location on their mobile device by the users’ location services and through other device-based IP addresses, cookies, and recent search history.
BUZZ WORD DEFINED

Display Advertising

Display advertising is a type of visual advertising that includes both text and graphics intended to increase the number of clicks to a landing page. It appears as a ‘banner ad’ on specific areas of a website or social media platform. Consider it the internet’s equivalent of billboard advertising.

The most common use of display advertising is to raise brand awareness. It can also be used to reconnect with past customers or visitors or be used to acquire new clients. A display ad is intended to engage the potential buyer and pique their interest in your product or service before making a hard sell.

Asset
context

CONTEXTUAL

What people are reading about on other websites.

demographic-icon-sign

DEMOGRAPHIC

Age, HHI, Gender, Marital Status, Profession, Education, Etc.

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WEBSITE RETARGETING

Target a New Ad after users leave your website so they are brought back.

keyword

KEYWORD RETARGETING

Target a New Ad based on the Keywords users have searched.

video

AUDIO RETARGETING

Target based on what people are talking about when they are near electronics.

target

GEO FENCING

Target a building or location less than a mile. Great for Events.

target

CRM TARGETING

Scrub Emails for IP Addresses and Re-Target on the internet.

target people

BEHAVIORAL TARGETING

In-Market Audiences of people who would be in-market to buy.

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DYNAMIC PRODUCT FEEDS

Target people based on the actual products you have in stock.

context

CONTEXTUAL

What people are reading about on other websites.

demographic-icon-sign

DEMOGRAPHIC

Age, HHI, Gender, Marital Status, Profession, Education, Etc.

retargeting-icon-on-white-vector

WEBSITE RETARGETING

Target a New Ad after users leave your website so they are brought back.

keyword

KEYWORD RETARGETING

Target a New Ad based on the Keywords users have searched.

video

AUDIO RETARGETING

Target based on what people are talking about when they are near electronics.

target

GEO FENCING

Target a building or location less than a mile. Great for Events.

target

CRM TARGETING

Scrub Emails for IP Addresses and Re-Target on the internet.

target people

BEHAVIORAL TARGETING

In-Market Audiences of people who would be in-market to buy.

two-color-optimization-icon-from-programming-vector

DYNAMIC PRODUCT FEEDS

Target people based on the actual products you have in stock.

Is Google Banner Ads for You?

Google Banner Ads works for “most” businesses, though your strategy may differ from that of another business, depending on your budget, goals, the price of your products and services, and the competitiveness of your industry. To determine whether Google Banner Ads would work for your business, consider your budget first, then look at how much a click costs and how many people search for specific keyword terms related to your products and services. Expect to spend based on your industry’s average cost per click. When you use the Google Ads keyword research tool, you will be able to see average prices.

 

The average cost-per-click (CPC) on Google Banner Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network.

Is Google Banner Ads for You?

Google Banner Ads works for “most” businesses, though your strategy may differ from that of another business, depending on your budget, goals, the price of your products and services, and the competitiveness of your industry. To determine whether Google Banner Ads would work for your business, consider your budget first, then look at how much a click costs and how many people search for specific keyword terms related to your products and services. Expect to spend based on your industry’s average cost per click. When you use the Google Ads keyword research tool, you will be able to see average prices.

 

The average cost-per-click (CPC) on Google Banner Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network.

Call us today for free consultation!

Call us today for free consultation!

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